An accomplished marketing professional, Jazmine has spent the past four years refining her skills in the spirits industry. Before her journey in spirits, she thrived at a startup overseeing partnerships, managed projects at a boutique experiential agency and in sales in the sports industry. Today, she leads PR and Talent strategy on Crown Royal bringing the brand to life in culture. Moreover, she is the co-chair for her company’s BRG, African Heritage Employees at Diageo (A.H.E.A.D), championing I&D. Her experiences have allowed her to marry her love for brand strategy with her passion for the Culture, resulting in impactful work.