Blog
Jan Coleman Agenda 2023
By ADCOLOR November 3, 2023 |As Vice President of Global Marketing Partnerships, Representation & Inclusion for the Walt Disney Studios, Jan Coleman is responsible for creating, strategizing and negotiating multi-platform brand partnerships across the studios multiple film brands: Disney, Pixar, Walt Disney Animation Studios, Lucasfilm, 20th Century and Disney+. This includes co-branded marketing campaigns and activations, placement integrations, global licensing and sponsorships of large-scale events. She is also focused on creating culturally relevant marketing partnerships with brands that authentically speak to multicultural consumers. Throughout her career, she has successfully launched and managed partnerships with major brands including Porsche, Bose, Sonos, MAC Cosmetics, NYX Cosmetics, Toyota, HP, Vizio, Whirlpool, Ancestry, and Ulta Beauty.
In 2020, she co-created a Studio Marketing Center of Excellence called rePRESENT with the goal of cultivating and scaling world-class multicultural marketing competencies across the studio marketing team in order to reach moviegoers more effectively and develop diverse leaders and voices within the Studio.
Before joining Disney in 2011, Jan worked on the Harry Potter Franchise Development team at Warner Bros. to maximize the breadth of the franchise across the studio’s movie, television, interactive, digital and consumer products businesses. Prior to Warner Bros, Jan held positions at 20th Century Fox in Publicity and Promotional Partnerships, and MGM where she worked on the first global Visa integration and placement of BMW for the Bond film Tomorrow Never Dies.
She is driven by authentic representation, collaborative storytelling, creative excellence and executions that are dynamic and disruptive.