Isioma Odita is a Sr. Account Manager at Twitter, where she helps hundreds of small and medium-sized businesses successfully launch their advertising campaigns on the platform. She has worked in this role for 1.5 years and has since been able to manage campaigns for clients like Universal Music Group, Tissot, and Grammarly. In addition to this, she has launched partnership activations for her clients with well known brands like ESPN, Yahoo Finance, and Bleacher Report. Her most notable accomplishment has been managing a 4-day work week campaign for her client, Bolt, which resulted in 5M impressions in just 1 week.

Outside of her day-to-day work with her clients, Isioma also leads her department’s Black-Owned Business Initiative. The goal of this initiative is to reach back to the Black community and offer them advertising support in order to grow their businesses on Twitter. Through this program, she has volunteered for the Russell Innovation Center for Entrepreneurs, during which she hosted a workshop for 30+ small Black business owners.

Over the years, Isioma has volunteered her time with different non-profits like Girls Who Code, Black Girls Code, Prison Entrepreneurship Program, and Nerdy Girl Success.

Prior to working in advertising at Twitter, Isioma worked in marketing at GEICO and The Walt Disney Company.