Gerardo is a Group Creative Director and boomerang @ 72andSunny, leading the NFL and Cadillac. Formerly the VP of Creative at The Athlete Storytelling Company, founded by LeBron James and Maverick Carter, and also an alum of TBWA\Chiat\Day. Gerardo has created work for Nike, adidas, the NFL, P&G, ESPN, Gatorade, and more. Born in Denver, Colorado, and a graduate of the University of Colorado Boulder, Gerardo is a proud Mexican-American whose passion lies in telling human stories through the lens of sport. His guiding principle is simple: make the work personal, with the same care he gives his own story.