Frankie Yaptinchay is a Music Industry veteran with over 18+ years of professional experience across Industry Relations, Culture Marketing, and Strategic Partnerships. Frankie currently serves as Principle, Industry Relations on the Music Industry & Culture Collaborations team at Amazon Music. In 2024 Frankie was named one of Variety’s Top AAPI (Asian American Pacific Islander) Executives and was featured in Amazon’s Global Representation Matters campaign. Frankie’s work has been highlighted by: Forbes, Billboard, Hits Daily Double, Black Enterprise, Pacific Bridge Arts, and more. Outside of work, he enjoys time with his loved ones, Korean BBQ, Taco Trucks, Basketball, and Anime.