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Eric Payne – LEADERS 2023
By ADCOLOR August 21, 2023 |Eric Payne is the Senior Content Manager at theCut, a barber booking app for clients and barbers. With a bachelor’s degree in psychology from Cornell University and a Master’s degree in Social Science with a concentration in organizational psychology from Binghamton University, Eric has used his know-how to create compelling content that entertains, informs, and empowers. Eric is a tinkerer who’s unafraid to try new things or fail quickly to learn. Over the past twenty years, he has worked for brands and agencies on successful content marketing for brands such as Home Depot, Morehouse School of Medicine, Publix, and Wells Fargo.
At theCut, Eric has revamped the company blog into a lifestyle guide and is its editor. He also boosted marketing email open rates from 16% to 47% and produces and directs the brand’s consumer-facing videos. Eric is a natural storyteller who began writing at six years old when he adapted A Charlie Brown Christmas into a play. He has gone on to write a book of poetry, a parenting book, and an award-winning fatherhood and marriage blog, Makes Me Wanna Holler. In 2019, he launched The Dating After Divorce Survival Guide, a humorous and inspirational podcast listened to in over 100 countries by divorcees and anyone who has suffered an unexpected loss. Eric is most passionate about telling everyday stories of people of color, Black men specifically. He believes these stories showcase the beautiful tapestry of differences that make us unique and highlight how our humanity unites us all.