Constantly fine-tuning the media services division of Omnicom Group – Omnicom Media Group MENA and making sure the agency’s talent is performing to the very maximum degree, this dynamic CEO has an organic approach. Elda’s projects to accelerate the group’s transformation have included developments in automation, predictive modeling, and eCommerce, not to mention her efforts to bring the agency’s training and upskilling to the very highest level. With a 15-year history at Omnicom and plenty of accolades under her belt she also lends her expertise to industry groups the ABG, the IAB GCC and the International Advertising Association UAE Chapter.