Blog
Elaine Bragg
By ADCOLOR August 16, 2022 |I’m a Black woman, and an introvert. These three qualities make me a master ninja. I move in the shadows, unnoticed – always observing, synthesizing, dot connecting, calculating trajectories, and then making moves that domino into big positive results.
I have personally and as team leader won numerous industry awards (detailed in my LinkedIn profile). My proudest award was concepting and leading the campaign that won our agency its first industry award in the multi-cultural category. My passion and greatest achievements are growing small projects to be much bigger than they initially appeared – and also more profitable and award-worthy than anyone ever expected. Currently, I am pioneering a program to harness the energy and imagination of all our employees to create a continual pipeline of pro-active ideas for our clients. I believe in the power of always asking “What if?” and “Why not?” and that the true currency is ideas. I’m also a co-founder and leader of our agency’s Black ERG.
Beyond the expected ERG duties, my goal is for us to help our internal teams and our clients recognize the economic power of the Black consumer. Toward that end, we have won our first client project for African American consumers that will be in-market next year. I have relentlessly fought to have this project remain true to honoring and acknowledging, not just selling to, Black consumers, to use truly Black lead/Black owned creative partners and to maintaining authenticity and profound respect for our Black target every step of the way.