Eden Zeilo is a marketing executive and the Head of Marketing at Sienna Naturals, a clean, textured hair care brand co-founded by Issa Rae. She has led brand, retailer, and innovation strategy across iconic Black-owned and Black-founded beauty brands, including Black Opal, Fashion Fair, SheaMoisture, and MADAM by Madam C.J. Walker. Eden’s career spans consulting at Booz Allen, strategy at Samsung, and global brand leadership at Unilever. A respected speaker, she has presented at SXSW, HBS, and Wharton. Eden is known for combining cultural fluency with strategic rigor to drive purpose-led growth and inclusive brand storytelling.