Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former head of strategy at Wieden+Kennedy, New York, a marketing professor at the University of Michigan, and the author of the best-selling book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Collins is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recent inductee into the Thinkers50 and Deloitte 2023 Radar List. Before his advertising tenure, Marcus worked on iTunes + Nike sports music initiatives at Apple and ran digital strategy for Beyoncé.