After moving from London to New York, Cyp worked in television before making the switch to academia, handling event marketing and social media for the college programs he supported. A love of both communications and health—and a desire to continue connecting with diverse audiences—led to focusing solely on these, first running email marketing for a continuing medical education company, before landing in advertising at McCann Health. Now, as the most senior copywriter at the MMC and RXM PR agencies, Cyp is constantly finding new ways to educate audiences on health, healthcare, and ways to combat disparities.