Crystal Worthem is the Director of Global Audience Marketing at Meta leading a team that cultivates marketing solutions driving growth for the world’s most influential brands. Prior to her time at Meta, Crystal was a leader at Ford Motor Company. Most recently as Marketing Director for Ford Middle East and Africa managing product and consumer marketing for 67 countries and based in Dubai, UAE. She also led an $11B product portfolio and served as an HBCU recruiting lead for Florida A&M University bringing in over 100 interns and direct hires.