Christopher Neff is the Global Head of Emerging Technology at Anomaly, where he created an incubator program called Classify to guide brands through nascent tech spaces. This led to a Web3 rewards program for creators with Ally called Creator Cache. Through workshops, called Classify Sessions, Anomaly demonstrates transformative Gen AI practices that solve brand challenges. His work at Anomaly includes the AI-generated music video Lyrically, sending Kids to Camp using AI art, and transforming classic family photos for Ancestry.com. Neff advises startups, mentors talent interested in emerging tech, and recently helped form the Emerging Tech Committee at the Ad Council.