This is the story of how a partnership, between the Canadian Down Syndrome Society (CDSS) and FCB Canada, became many partnerships. About how partnering with Google, the United Nations, GoogleAI, Fitbit, and LinkedIn, has allowed this partnership to tackle a new challenge the Down syndrome community faces every year. We answered questions for expectant parents, we changed Google’s voice algorithm to better serve the 78 million people around the world living with atypical speech, we led a global research study to prove the link between fitness and cognition, and finally, we made the Down syndrome community visible to employers.