Brianna Lowder is a Worldwide Xbox Accessories Category Marketing Lead at Microsoft. As an expert in her field, Brianna manages the global go-to-market strategy for a multi-million-dollar product portfolio. Her strengths lie in innovative strategy, operations management, and forecasting. Brianna builds strong partnerships across 12 international and Global teams with her personable approach enabling her to align cross-functional teams to seamlessly execute over 30 product launches.

Prior to her current role, Brianna spent time as a Microsoft Marketing intern. She created a global strategy marketing Xbox Game Pass to new audiences with the goal of gaining and retaining monthly active users. This strategy has since evolved into the Xbox Game Pass Friends & Family Plan.

Brianna studied Marketing and Advertising at The University of Florida where she discovered her passion for all things creative and business. This passion led Brianna to pursue Presidency within the Minority Business Society, and to become Account Executive at The Agency where she led a company re-brand and maintained loyal Clientele.

Born in the deep south, Brianna grew up with a strong sense of self. Since then, she has become a strong advocate for DE&I – challenging business norms and encouraging “uncomfortable” conversations that lead to diversity in thought and action. Brianna finds joy in creating a safe space for her peers to diversify their perspectives and continue their education of people.

As a leader whose global thinking challenges the status quo, Brianna strives to make a positive impact through mentorship and industry panels.