Avantha Arachchi is the COO of A-Frame Brands, a brand incubator and operating portfolio around demographic and psychographic trends. She has been an brand builder, operator, swiss army knife, and founder whisperer for 15+ years of scaling and turning around startups across tech, beauty, and CPG.Notably, Avantha was the cover star of SF’s Voices of Pride 2024, Fast Company’s 2022 Queer50 List, is a former Human Behavioral Fellow, a finalist for Most Indispensable Organization Organizer in the Bay, named Rising Thought Leader in Talent in 2016, and led people operations for Inc Magazine’s Fastest-Growing Private Company in SF in 2015.