Amar Braithwaite currently sits as the Global Director of Product & Platforms at Meta. He is responsible for leading a team that focuses on exploring the creative potential of Meta’s family of apps.

Throughout his 15+ year career, Amar has focused on using creativity and technology to bridge physical and digital human experiences. He’s had the opportunity to work at the forefront of developing technologies and collaborate with tech companies, start-ups, and brands that significantly impact the world — Apple, Nike, Google, P&G, and PepsiCo, to name a few. Prior to Facebook, Amar was the Head of Social & Group Strategy Director at Anomaly, a creative agency, and the SVP of Digital & Social Strategy for the U.S. at Publicis Groupe.

At Publicis Groupe, he was a key player behind the creative transfusion and category disruption of The J.M. Smucker Company portfolio, USAA, and P&G. Amar’s work has garnered dozens of industry awards, including EFFIES, Clios, Digidays, One Shows, Shortys, and D&AD Black Pencils. His work also has been featured in AdAge, AdWeek, Forbes, Complex, Fast Company, Mashable, and more.