A writer at heart, a thinker by design, and a visionary all the time, Alise Crittendon is a Copywriter and multidisciplinary creative that aims to foster change through art. Her creative career journey started as a young writer, exploring novels and short stories, even before knowing much about the world. As she grew, her craft became other forms of storytelling like journalism and, most recently, copywriting. But for Alise, writing is just the medium to achieve her greatest goal: to use creativity to connect the world, be inspired while inspiring others, and advocate for marginalized communities like BIPOC, LGBTQIA+, and people with disabilities. Although she aims to evoke change in all sectors, her interests especially lie in the beauty, fashion, and wellness spaces. In her almost 2 years-old professional career at Edelman, she successfully began walking the path she was destined to, from encouraging Black and Brown youth to pursue skills in STEM with a Microsoft x Black Panther partnership to making the beauty industry more inclusive through social content that acknowledges the importance of makeup in trans individuals’ self-discovery for MAC Cosmetics. To consistently grow as a professional, Alise aligns her career goals of creating impact with her personal goals of being a life-long student of the world by constantly learning about the human experience, herself, and other cultures. Ultimately, she’s able to bring her skills, unique world view, and ambitious spirit together to thrive at the intersection of creativity and purpose, where she can create what’s missing.