Alexa Padron is a Cuban and Mexican-American copywriter based in Brooklyn, New York. She currently works at TBWA\Chiat\Day New York where she started her career as a YoungBlood. After a six-month creative residency, Alexa was brought on full-time as an associate copywriter and was later promoted to mid-level within a year.

Alexa graduated from the University of Florida with two bachelor’s degrees, one in advertising and another one in marketing. She is an alumna of the Multicultural Advertising Internship Program (MAIP) and the Most Promising Multicultural Student awards (MPMS).

Her passion for advertising extends to a passion for making the industry more inclusive for talent from underrepresented backgrounds like herself. At TBWA, Alexa co-leads the Latinx ERG, Oye TBWA, to build and foster a community for Latinx-identifying employees. Alexa has worked on a variety of brands like Mountain Dew, Hilton, Facebook Portal, Nissan, and more.

No project is too big or too small for Alexa. She’s worked on everything from award-winning Super Bowl campaigns to nimble social content pieces. Along with winning multiple industry awards, Alexa has been selected for mentorship programs at award shows like the ANDYs and London International Awards. Her aspirations have led her to think big and hustle hard, which has led to continued success in the advertising industry.