Adrian Hernandez is a creative director and founder of Need Pastel, a marketing agency shaping culture through music, design, and bold storytelling. He’s also the founder of Ugly Primo, a creative platform celebrating Latino culture. From working with artists like Bad Bunny and Peso Pluma to building brands that cut through clutter, Adrian’s vision centers on creativity, community, and cultural impact. His work bridges music, art, and marketing to create moments that last.