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WAIT, IS MY CULTURE NOT “BRAND SAFE”?
By Mariana October 23, 2024 |Brand safety, particularly in podcasting, is a top priority for advertisers. But their strict guidelines often stifle diverse perspectives, depriving audiences of the rich, authentic content they seek. In this session creators, advertisers and brand safety experts break their silence on the misperceptions surrounding BIPOC content. They dive into the depth of conversations happening in these spaces, exploring ways to balance brand safety with cultural authenticity.