From Monique Rodriguez’s kitchen-table beginnings to becoming the fastest-growing textured haircare brand in the world, Mielle Organics has always been rooted in authenticity, community, and culture. Now, with the global scale and resources of Procter & Gamble behind it, Mielle is rewriting the rules of beauty—proving that textured haircare is a powerful driver of innovation, representation, and growth across the broader industry.

Mielle PresidentOmar Goff shares how the brand continues to control its own narrative, challenge misconceptions, and lead with purpose in an evolving marketplace, from groundbreaking partnerships to multimillion-dollar community reinvestments. Mielle is redefining textured beauty on the global stage while lifting new generations of consumers, creators, and leaders along the way.