Go behind the scenes of three of the past year’s standout brand-talent collaborations with the industry leaders who built them. They unpack how these deals come together—from sourcing and deal architecture to creative co-development, measurement, and renewal—using fresh case studies across music, sports, and digital. With candid lessons on balancing culture and compliance, crafting equitable value for talent, and turning moments into long-term IP, Attendees will leave with clear ideas about how to structure partnerships, prove impact beyond vanity metrics, and build repeatable wins that uplift Black talent and communities.