Born in London, I am originally from Syria, raised in NYC with a formative stint in Austria. My connection to my Syrian roots has played a significant role in my life.

I cofounded the largest Arab-American professional network and have spent 20+ years as a community organizer. When the revolution erupted in Syria, I shifted my advocacy to support those resisting the brutal dictatorship. I am also a NYC Ad Agency veteran who has built brands across various industries. After eighteen years, I switched client-side to ‘solve from within’ and spent the past four years heading Brand Marketing at the nation’s largest media publisher.

I’m on the forefront of transforming our business (from print to digital, advertising to subscriber revenue) and loving it – after all, building a more sustainable business for journalism has societal impact. Also, as a proponent of DEI, I’m proud to have established a MENA ERG to foster an inclusive workplace.