Many of us are separated by distance or circumstance, especially during the past two years of lockdown. In these situations, a simple hug seems impossible. Studies show the importance of hugs for our health, but when we can’t physically be together, how can we embrace the people we love? To unite loved ones across the globe, Cox launched The Hug Project, an initiative bringing virtual hugs to those who can’t be together in person—all by creating the first haptic Hug Vest. Using this new technology, Cox enabled people to feel the real hugs of loved ones who were impossible to visit in person. Cox shared these stories through its national campaign, and the initiative continues today. Hug Vests are presently undergoing clinical trials to prove that connection assists in patient recovery and healing.