Lily Ng is the Head of Data Strategy of Droga5. With 14+ years of experience, she leads a team of researchers and strategists that focus on transforming data from numbers to creative inspiration and impactful action plans. Lily serves as the consumer insights, measurement strategy, and research lead for some of Droga5’s top clients, ensuring that all strategic planning and creative ideation is rooted in data-driven processes and powerful consumer truths. Her work has helped create successful and award-winning advertising campaigns for many brands across categories including JP Morgan Chase, Johnsonville, Essentia Water, Ancestry, the REFORM Alliance, and the Asian American Federation.