Zain Masri is currently the Head of Brand & Reputation at Google in the Middle East & North Africa region.

Throughout her career, Zain shows brilliance and positive impact as a leader. She led the launch of programs such as, “Maharat min Google” a digital skills education program which helps youth, especially women, gain the skills they need to succeed in an increasingly digital economy. The program trained over 1,000,000 individuals, of which 50% are women, and over 50% found a job or grew in their business/career as a result of the program.

She led the launch of “YouTube Batala”, a content hub for female creators from all around the Arab world. It features more than 400 female creators categorized by genres such as comedy, education, fitness, and many more.

Many women are contributing to the innovation coming out of the Arab world, yet the region has among the lowest female economic involvement globally. Currently, women make up only 21% of the workforce and only contribute 18% to the Arab world’s GDP. There is a huge upside to supporting women, research suggests that GDP would grow by 47% in the Arab world if economies bridge the gender gap by 2025.

Zain is passionate about how technology can help people in the MENA region, and especially Arab women, overcome obstacles, forge their own paths and inspire others to do the same. Helping women in the region build careers and find success online is her core mission.