Geoff McHenry is a Group Strategy Director at Translation. His role is to lead the strategic vision for a multitude of clients and create work that is deeply insightful, culturally relevant and creatively inspiring.

Of his accomplishments at Translation, Geoff is most proud of his work with WhatsApp and NBA Superstar Giannis Anteokounmpo. Geoff’s passion, vision, and leadership helped not only launch META’s very first partnership with a brand ambassador, but helped create a powerful story around cross cultural identity entitled Naija Odyssey which was globally distributed on Amazon Prime and served as WhatsApp’s first ever piece of original content.

Before Translation, Geoff was at Wieden+Kennedy where he led strategy for the vitaminwater, Jordan Brand, and Sprite accounts. The latter of which he helped get back to its roots of supporting hip-hop culture and inspired the brand to use it’s platform and resources to help young black creators realize their dreams. Through art, fashion, and music Geoff helped pave the way for creators to do everything from star in a campaign commercial, to design an apparel line for a new flavor launch, to using their artistic expression to inspire the next generation to vote.

In his spare time, Geoff is a DJ, writer, podcaster, and playlist guru. He is a Bay Area native, a proud graduate of Morehouse College, and his passion is to create a world where people of color have the space to dream big, imagine the unimaginable, and create bold ideas that challenge the status quo.