Kia Imani Robinson is a Manager of Social Media Strategy at Hilton. In her role Kia works with external and cross-functional internal teams to create and execute content, social media strategies and to help implement activation plans around key initiatives for some of Hilton’s global portfolio of brands.

Prior to Hilton, Kia was a Client Experience Manger at Weber Shandwick, one of the world’s leading global public relations firms. In her role she helped her consumer clients bring big ideas to life – from product launches, consumer events, branded partnerships, influencer programs, social stunts and more. She has developed and executed big ideas for countless brands including OREO, Excedrin, Papa John’s and Airbnb.

Kia’s work and passion lives at the intersection of culture and community building. No matter how big an idea is, her focus is to ensure it is culturally appropriate and provides consumers with a sense of community and belonging.

A native of Brooklyn, New York, Kia is a social butterfly at heart and is always looking for ways to bring people together in the spirit of culture and fun. In her spare time, Kia loves traveling, journaling, discovering the best happy hours and re-watching episodes of Girlfriends (because it’s the best show ever created!).

Kia is a graduate of Hampton University and a proud member of Delta Sigma Theta Sorority, Incorporated. She is thrilled to serve on the ADCOLOR Advisory Board and is excited about furthering her commitment to increase diversity in creative industries.