Dr. Marcel Rosa-Salas is an anthropologist of consumer culture who studies advertising’s role in creating racial ideas in America. She is currently an assistant professor of marketing at the University of Illinois, Chicago. Dr. Rosa-Salas is the co-editor of “Documenting the Nameplate,” a forthcoming book about nameplate jewelry culture, and co-host of the Top Rank Podcast. Prior to being an anthropologist, she was a culture marketer at Red Bull.