Raj Register, Head of Global Brand Experiences at Ford Motor Company is a diverse and detail-driven ambidextrous thinker with a background in product development and marketing. She has a passion for understanding and developing consumer experiences that translate to “moments that matter.” In her current role, Raj leads collaborating with key stakeholders to deliver the corporate brand experience and marketing strategy for Global and Regional Auto Shows. Her role also includes implementing brand integration and aligning strategic priorities for key moments at experiences like CES, SEMA, NADA and AirVenture.