Ron has worked on various brands spanning multiple therapeutic areas including Neurology, Oncology, Men’s and Women’s Health, Cardiovascular, Respiratory, Diabetes, Circulatory, Eye Care and Smoking Cessation. No matter the category Ron is known to shepherd the creative through its evolution from strategy, concept, UI/UX, design and approvals, all the way through to the shoot, build, launch and its optimization. Ron not only strives for innovative work, he also teaches. He has served as a Visiting Instructor at Miami Ad School and at Pratt Institute, and in his spare time volunteers as a mentor for aspiring young professionals from underserved communities.