“The Look” is an integrated platform that seeks to both educate and inform the public about unconscious bias, with the goal to reach a broad audience about the bias that black men face.

‘The Look’ was launched as a narrative film from the SATURDAY MORNING creative collective in partnership with Procter & Gamble to highlight bias as experienced by many black men in America. The Look has an ambitious goal of helping educate the public about what unconscious bias is, what it looks like and to provide tools to change behavior.