For Black History Month, we leveraged data to celebrate the undeniable influence of Black history makers on American culture. Our data scientists combed through 15+ years of google.com search data to identify Black individuals who were the Most Searched in their respective categories: from Queen Bey to Malcolm X.

We told the Most Searched story with a 90-second Grammys spot, an immersive website, out-of-home billboards in iconic Black neighborhoods, and press ads in Black-owned publications. Lastly, we showed our commitment to future history-makers, providing a $3M grant and 30s of Grammy airtime to NAACP’s ACT-SO, an achievement program for students.