Sofia Hernandez is the Head of US Business Marketing for TikTok, the leading destination for short-form mobile video designed to inspire creativity and bring joy. She’s responsible for building innovative marketing strategies that help brands become TikTok fluent. Sofia recognizes her role as part of the 1% of Latina Executives in Tech and is committed to fostering inclusion in the tech industry by incorporating DEI into everything she touches. Sofia is a passionate advocate for social justice and co-founded a unique apparel line, Black on Black, that’s dedicated to spreading messages of equality and empowerment.