Carla Hassan joined Citi in 2018 as Chief Brand Officer, leading efforts to bring Citi’s mission of enabling growth and economic progress to life around the world. In her role, Carla leads Corporate Branding, Advertising, Experience and Media, as well as Insights and Analytics. She is also responsible for Citi’s Corporate Sponsorships, working to amplify Citi’s mission in the communities it serves. Prior to her role at Citi, Carla held marketing leadership positions at Toys “R” Us, PepsiCo and The Kellogg Company. She is a member of the 2018 Class of Henry Crown Fellows within the Aspen Global Leadership Network.