Rik van der Kooi is the Corporate Vice President of Microsoft Advertising. In this capacity, he leads the company’s global advertising business and sales organization, which is focused on developing advertising and monetization solutions for marketers. Rik also plays a key leadership role in an evolved strategy across Microsoft’s search, advertising and news businesses, holding accountability for its growth and development.

Rik has successfully formed numerous industry partnerships with Verizon, Yahoo!, AOL and others. He is the Chairman of the Interactive Advertising Bureau (IAB) and the executive sponsor of the Blacks at Microsoft (BAM) employee resource group.