Hector Orcí has helped pioneer the growth and recognition of the U.S. Hispanic marketing industry while helping increase sales and profits for several Fortune 500 companies. In March of this year, he was inducted into the American Advertising Federation Hall Of Fame.

In 1996, Hector was inducted into the Se Habla Español Hall of Fame. In 1997, Hector was instrumental in forming the U.S. Hispanic marketing industry’s first and most influential trade organization, the Association of Hispanic Advertising Agencies (AHAA), now Culture Marketing Council (CMC) and was elected its founding President.

For over 17 years, Hector and colleagues have taught “Marketing and Advertising Effectively to the Latino Consumer” for the University of California Los Angeles (UCLA) Extension Program. Through the Advertising Educational Foundation’s (AEF) Ambassador Program, Hector lectures at colleges and universities across the country. In 2000, The Mexican American Legal Defense and Educational Fund (MALDEF), a national non-profit organization that promotes and protects the civil rights of Latinos, presented its Corporate Social Responsibility Award to Hector.

Hector and his wife, Norma Orcí, were named of Philanthropists of the Year by the New American Alliance. Their commitment to nurturing and affecting change within the Hispanic community continues to fuel their passion. Over the last 20 years, Hector and Norma have co-founded several schools to support higher education. Hector has taken a leadership role in Hispanic community organizations and his service on community and industry boards is well known: it includes the boards of Children’s Bureau of Southern California, New Roads School, New American Alliance, Business Practices Review Committee (BPRC), the American Advertising Federation (AAF), Camino Nuevo Charter Academy, and the Los Angeles Academy For The Arts and Enterprise.

Hector began his career at P&G, and lead account service teams at Y&R and McCann-Erickson in Puerto Rico, Mexico and the U.S.; he was CEO of DDB-Mexico and McCann-Erickson L.A. Hector holds an M.A. in Economics from the Fletcher School of Law and Diplomacy, as well as a B.A. in International Relations from USC. Hector is a native of Sonora, Mexico.