The Ad Council’s integrated platform, created pro bono with R/GA, has stretched across four campaigns and become the second most viewed social activism video ever, igniting conversation and dominating social media.

R/GA’s collaboration with the Ad Council is a powerful catalyst for community activism, and has been recognized by both AdColor and Interpublic as a best in class example of a truly needle-moving campaign. The reach of Love Has No Labels spans television, print, digital PSA, and film, as well as an extensive social media program.