Imari leverages more than 15 years of experience in strategy, planning, systems thinking and media to design ideas and solutions that connect brands with audiences in culturally and contextually relevant ways. Currently, VP of Cultural Strategy at sparks & honey, Imari embraces an ecosystem of cultural, social and data intelligence to help brands develop a deeper understanding of their customers to shape current and future market strategies. At sparks & honey, he is instrumental in uncovering insights, designing activations, brand summits and marketing blueprints that highlight the value of embracing culture as a strategic business imperative.