Hailing from an extensive creative agency background in both the UK and US, Roo Yeshpaul Johnson has a decade of experience in social media strategy and creative development with brands like Adobe, Microsoft, Unilever, Coors Light, Cadbury, Warner Bros., and more. 

Before discovering her passion for social media and digital marketing, Roo worked in television production for companies such as Endemol, MTV and Tiger Aspect. She has a bachelors with honors in TV and Film Production from Bournemouth University, one of the UK’s premiere institutes for media and broadcast degrees. 

Her years of varied work in social strategy, digital marketing, and film production with  worldwide brands has trained her well in understanding the needs of clients with diverse  audiences, industries, and products; all skills that she now lends to her role as a Senior Social Strategist at Adobe. 

Outside of work, Roo is a passionate advocate for inclusion and diversity in creative and tech industries, in pursuit of which she has lent her time and expertise to ADCOLOR as an advisory board member for the last four years. Additionally, she helped to launch Living Color Utah, an organization commissioned by Salt Lake City Corporation to provide business and community resources for Utah’s diverse populations. 

Reaching back to and representing for up-and-coming marketers is equally important to Roo, demonstrated by her active mentorship of younger industry professionals and students, and her involvement with national youth development nonprofit, Mouse, as a judge for Emoti-Con.