Carl is the Director of the Integrated Marketing Communications department at Kimberly-Clark Professional (KCP), spanning the areas of Digital Strategy & Operations, Strategy & Planning, Marketing Implementation and Creative. His 34-person team is responsible for partnering with the company’s strategic business units to develop and execute salient communications that resonate with target choosers. Carl previously held the position of Associate Marketing Director for the Home Professional Business where he was responsible for developing and implementing marketing and product innovation plans to ensure achievement of net sales, operating profit and market share objectives.

Carl is driven to develop communications that connect people with brands and develop products that define those brands for the people who depend on them. Through increasing and expanding responsibility, Carl’s experiences have molded him into a business and people manager, driven to exceed results for the businesses he has worked on, through the people with whom he has had the pleasure to work.

Prior to joining KCP, Carl served in expanding Brand Management roles at Newell Brands across their Baby, Cookware and Home Décor categories. He began his career in Advertising and is a two-time graduate of Penn State University, holding B.A., B.S. and MBA degrees.