Nikki Buchanan is a sales and marketing executive with over 18 years of experience driving brand investment, innovation, and excellence in multicultural marketing. She currently leads the multicultural marketing and sales practice at SiriusXM Media, including platforms like SoundCloud and Pandora. As the national lead for multicultural audiences and consumer insights, Nikki bridges the gap between culture, community and engagement, which empowers advertisers to effectively engage consumers, drive growth strategies and resonate effectively with audiences that define the future of the advertising industry.