Jayde I. Powell is a creatorpreneur and social media strategist from Atlanta with 12+ years in marketing. She is the founder and head of creative at The Em Dash Co, a social-first creative agency leading strategic and creative campaigns for global brands, including Netflix, Timberland, LinkedIn, The Coca-Cola Company, and more. She’s also the host of #CreatorTeaTalk, a community fostering transparent conversations around creators, content, and culture. Known for her humorous presence on LinkedIn—popularly dubbed “The Briefcase App”—she champions Black, brown, and queer creatives while shaping conversations at the intersection of advertising, entrepreneurship, and the creator economy.