Simedar knew she was a storyteller when her friends insisted that internet clips were only funny when she retold them. She regularly tapped into this innate ability to build worlds and capture a crowd with good narrative, leading her to study journalism at Northwestern University. Through an untraditional career path, Simedar let stories be a guiding light. She’s written copy and produced creative work for celebrity clothing companies, modeling agencies, skincare brands, hotels and adult bevvies. When she’s not writing words, she’s reading them in sci-fi and speculative fiction novels or soaking up the latest social trends via TikTok.