Nidia Serrano is a visionary marketing leader and dynamic storyteller, currently serving as Vice President of B2B Marketing at SiriusXM Media. With nearly two decades of experience, she has transformed the advertising landscape through cultural insight, strategic excellence, and fearless innovation. She founded Fluency, SiriusXM’s cultural marketing practice, and launched La Marea Collective, a vibrant hub for Latino creatives, dedicated to lifting the community like the rising tide. A sought-after speaker and contributor to Adweek, AdAge, and beyond, Nidia brings authenticity to every space she enters—and empowers others to do the same.