Throughout her career Veronica has helped brands connect with their consumers, push for creative effectiveness and drive growth.As Director, Global Creative Council at Meta, Veronica partners with the marketing industry’s most influential creative leaders to ideate on the marketing industry’s biggest challenges.Before Meta, Veronica led Effie Worldwide’s expansion beyond awards and built new training and thought leadership programs focused on marketing effectiveness.In her role as VP of Marketing at Oscar Health, Veronica launched and scaled the health insurance start up, catapulting it into “unicorn” status. She started her career at various ad agencies including BBDO and droga5.