Black Americans spend 81+ hours per week with media – nearly 32% more than any other demographic. However, more than 60% of this highly engaged audience feels misrepresented by the content they’re consuming. Join Amazon and the cast of Prime Original series, Harlem, to explore the growing cultural and economic impact of Black representation in media and how brands can develop inclusive programming that reflects the evolving power of Black consumers in shaping the future of media.

Session presented by Gina Grillo.