Edgar is an adaptable team player with over two years of experience in strategy and media planning. Harnessing his budget management and research skills, Edgar has played pivotal roles in developing media plans to ensure ROI for brands like Walmart. Edgar’s motivation for his D&I efforts at Zenith is fueled by his first-generation identity. He forms part of Zenith’s D&I council, working alongside colleagues and executive leadership to develop strategies to continue harvesting inclusive working environments. In his spare time, he enjoys staying up to date with the latest fashion and beauty trends through podcasts and reading case studies. While also pushing himself to learn new skills like sewing and languages. Through it all, Edgar centers his cultural awareness to inform brands how to authentically connect with consumers. All in efforts to shape brands that impact culture.