As North America Head of Audience Data Strategy and MarTech, Nidhi is responsible for bringing Audience Data Strategy & Insights at the center of the End-to-End planning and Measurement process. As member of EssenceMediacom US Leadership team, Nidhi is leading the transformation of our operations, pushing audiences through the full Planning, Activation, Measurement process and elevating the use of predicative audience modeling across accounts.
Nidhi has hands on experience in growing teams and clients to profitable growth in highly competitive segments. Her extensive experience covers various verticals such as CPG, Technology and Automotive with a portfolio of diverse clients.
Nidhi was named one of the twenty-seven rising stars of AdTech in Business Insider April 2023 issue. Previously, Nidhi has served as Diversity and Inclusion Board Member for Together Digital and was a member of the Female Foundry program. In addition, she has served as a seasonal adjunct Professor at Franklin University where she teaches Marketing Analytics.